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September 11, 2013
 

Apple’s new iPhones reflect strategy shift – San Francisco Chronicle


San Francisco Chronicle

Apple's new iPhones reflect strategy shift
San Francisco Chronicle
Apple on Tuesday revealed two new iPhone models, the iPhone 5s with a built-in fingerprint reader, and a cheaper, colorful iPhone 5C that signifies a strategy shift for a company that has historically played the role as a maker of higher-priced



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